The Battle For Vacation Rental Supremacy – HomeAway Versus TripAdvisor

The sum paid for Holiday Lettings has not been disclosed but one would assume that it generated very good value for the 2 co-founders of Holiday Lettings. And, since TripAdvisor is owned by the publicly quoted Expedia, one would also assume that it represents value for Expedia’s shareholders over the long term.

But question: Is this value for the customers of Holiday Lettings, the owners and renters that have made the site so successful until now?

The Advantages of Competition

For starters, someone that challenges the supremacy of HomeAway brings competition to the market place. And with competition, usually the consumer wins either through price or through an improved product. Price is unlikely to change because an annual listing fee on these sites is typically around $300 hundred dollars. If you achieve a few weeks rental then it’s a relatively cheap and hassle free service. So if not price then what?

Perhaps investment in product? Bearing in mind the millions which HomeAway is setting aside for it’s marketing programme, including the recent Super Bowl ad, then it’s likely TripAdvisor will put some money into Holiday Lettings, or it’s US based vacation rental business, Flipkey. But aside from investment and some competition for HomeAway it’s hard to see any other advantages, especially as TripAdvisor claims to be leaving Holiday Lettings to run independently.

The Downside of Growth

With boasts from HomeAway that they have 500,000 listings worldwide, and TripAdvisor surely having similar ambitions, we have to wonder whether these sites are becoming too large. With growth you usually risk losing sight of your customer who, in the end, controls the success of the product. And with growth some owners claim that their rental listing is lost among the masses of other rentals in their area.

Where Should the Investment Go?

What are vacation rentals all about? Surely they are now exactly what they were 10 years ago – a more personal vacation accommodation option than corporate hotel chains, with very good value and facilities. With the explosion of social media and the trend towards people wanting to engage with real people, we believe there is a perfect storm between social media, the internet and vacation rentals. If there is investment money available then let’s refine the product to bring real value to customers – give them the platform and tools to promote everything that’s great about vacation rentals. Let’s see the owner, let’s hear their knowledge of the local area, let’s see their videos, their Facebook pages – let’s bring personality back into vacation rental websites.

What You Need To Know About Travel Vacation Packages

There are a lot of benefits to using travel vacation packages. It saves you time by planning your holiday for you, and generally takes the stress and planning phase out of the equation. It is relatively simple to book a travel vacation package as there are a lot of travel deals available. It is common knowledge amongst the travel industry that it is certainly cheaper to travel on a packaged tour rather than to separately book for travel activities. Another advantage of these offers are that they also cater for families. There are vacation deals specially targeted to the family market and these can often come in handy for summer holidays.

Stress Free Holiday

You will find that choosing a travel vacation package takes the stress out of your holiday. All activities are well-planned for you and you can truly enjoy the highlights of your tour without having to worry about the next destination. Another thing that makes it attractive to a traveler is that it can be a cost-effective way to travel as well. These packages are usually cheaper than traveling on your own.

Do Plenty of Research

Make sure that you ask all the relevant questions before settling for certain packages. You may need to shop around to make sure that you are getting the best deals. Some of the travel offers may only cover for dinner, while others may not cover for taxes. Make sure that you ask about these details before making your booking. A travel agent also comes in handy at this stage. Alternatively, you could also go online to search for reviews about the travel package and destination in order to make sure that you are getting value for your money.

It Caters For Everyone

There are travel vacation packages suitable for people of all ages, such as the all-inclusive travel deals, honeymoon vacations, family holidays and so on. Depending on the type of holiday you want, you can choose between the different packages to find one that suits you.

Make sure that you understand the vacation deal that you are signing up for; you would not like to be surprised by any unexpected bills nor charges towards the end of your trip. Besttravelvacationpackages.com advises to always check if the prices quoted include taxes as it can become a significant expense during a holiday.